CHANGING PERCEPTION

Rain isn’t so bad. No, really. I could tell you stories that would make you love every single drop of clammy, chilling wetness you ever felt.
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But for now, let’s keep things nice, dry and simple. Let’s talk about stories. Stories help us identify with ourselves and with the other. Telling them helps us make connections.

 

I believe good advertising should do just that: connect by means of an authentic story. It’s the only thing media-savvy & advertising-wary consumers of the 21st century will pay attention to.

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Literally.
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In the near future, advertising will be focused on authenticity. On showing both the courage to open up and tell an authentic story, and the courage to open up and listen to a consumer’s story.
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(Which is a brilliant development, by the way.)
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Tell me more about yourself?

Quite busy. Portfolio please?