Content for Kia

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Authentic, really short films with Kia drivers

Kia asked us at Woedend! to help develop a content strategy that puts Kia drivers central.

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Together with art-director Dani Polak and copywriter Merien Kunst we came up with “Kort over Kia”: 15 seconds clips specifically focusing on one subject of a real driver’s car.

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No sales talk, no car sales men. Just ordinary people with their own ideas, thoughts, perks & peculiarities  about their cars in really short, SEO optimalized clips. Check out the playlists, produced by Oxford House, here:

 

.My role: concepting.