Aidsfund: learn how to be gay

MTM Keyvisual

You know nothing.

Soa Aids NL (Aidsfund) asked us to help out with young gays and their lack of knowledge on health related matters when it comes to safe sex.

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Ten gays speak openly about typical sex acts and lingo used in the gay scene. But when we asked them about viral load, Pep treatment or hepatitis C, they drew blanks. Exactly our point.

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These three films were concepted by my wonderful colleagues Paul van Uuden and Annigje Jacobs at Woedend! together with Czar Junior, director Sanne Vogel and some very brave young gays. I was responsible for going live, the online rollout, the social media content as well as the PR (press releases and the like).

 

 

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