A cookie brand on a mission.
Prosocial cookie brand Koeckebackers asked me to help them out in defining their brand.
Since they want to help people who’ve suffered longterm unemployment by realizing their full potential while making extraordinarily good, handmade, biological cookies, I jumped to the opportunity.
Apart from a fully fledged brand and communication strategy, I was able to help them out with their mission, the design of their packaging (together with designer Leonie Janse) and wrote all copy in store, on site and anywhere else.
The brand is now sold in over 250 locations in the Netherlands, including Stach, Marqt, Total and Deen Supermarkets
check out www.koeckebackers.nl
My role: brand identity, concept & copy
Packaging together with Leonie Janse
Photos by Aleksandra Uh