Koeckebackers
A cookie brand on a mission.
Prosocial cookie brand Koeckebackers asked me to help them out in defining their brand.
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Since they want to help people who’ve suffered longterm unemployment by realizing their full potential while making extraordinarily good, handmade, biological cookies, I jumped to the opportunity.
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Apart from a fully fledged brand and communication strategy, I was able to help them out with their mission, the design of their packaging (together with designer Leonie Janse) and wrote all copy in store, on site and anywhere else.
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The brand is now sold in over 250 locations in the Netherlands, including Stach, Marqt, Total and Deen Supermarkets
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check out www.koeckebackers.nl
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My role: brand identity, concept & copy
Packaging together with Leonie Janse
Photos by Aleksandra Uh
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The packaging: