Hyundai: big plans
Hyundai needed an inspirational campaign to bridge the time between launching the new i10 at Frankfurts IAA Autoshow and the moment it would be available. Together with a creative director and art director, we pitched “Big plans”, focussing on what the target audience (female, aged 23-30) does best: make big plans for the rest of their lives.
“Big plans” would have been a “choose your own adventure” story in which your ten choices would generate a weird yet personalized story you could then share with friends.
Or use as inspiration.