StoryTiles: helping two young ladies navigate Milan
When StoryTiles was selected for the prestigious Salone di Mobile 2014 by not one, but two labels, they wanted to make the most of their week in Milano. However, budget was scarce. I helped them with a guerrilla strategy consisting of:
- hacking the local WIFI network;
- building a treasure hunt through Milan using tiny tiles;
- organizing a SixWordStorytiles contest;
- the right social media presence.
Results: hundreds of stories, hundreds of tiles sold, dozens of leads as well as various editorials in international magazines.