Developing a global Social Media Strategy that can fly

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Flying hashtags

Russia’s second airline asked for a social media strategy that would help them build presence and relevance over four different social networks: Facebook, Instagram, VKontakte and Odnoklassniki.

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They were provided with a content strategy featuring new KPI’s, storytelling domains, online activations and operational rollout on a daily, weekly, monthly and yearly basis.

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My role: strategic & creative lead.

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This pitch was produced under NDA, hence the brevity.

 

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