The Green Gallery (BBH)
Helping a magazine launch like nothing before
The Flower Council of Holland asked The Gardeners to help them launch a new magazine, set to inspire and awe. The concept of Jarr Geerligs and Kim Triescheijn: A green gallery, under Amsterdam’s Rijksmuseum, to launch The Green Gallery.
One fairy tale dinner, treating esteemed guests from four different countries to a menu made of flowers, plants and more. Food stylist: Katja Gruijters. Decoration: The Wunderkammer.
Each course was accompanied by explanatory poems, emphasizing the look & feel of the event. I was asked to help out with the tone of voice, write all copy, voiceovers and supervise the studio recording.
You can check out their beautiful online magazine here.
My role: concept & copy