Content for Kia
Authentic, really short films with Kia drivers
Kia asked us at Woedend! to help develop a content strategy that puts Kia drivers central.
Together with art-director Dani Polak and copywriter Merien Kunst we came up with “Kort over Kia”: 15 seconds clips specifically focusing on one subject of a real driver’s car.
No sales talk, no car sales men. Just ordinary people with their own ideas, thoughts, perks & peculiarities about their cars in really short, SEO optimalized clips. Check out the playlists, produced by Oxford House, here:
.My role: concepting.