Getting Holland to switch off their phones
Less distractions during our National Commemoration
Together with art director Fabian Sapthu, I initiated 2BelminutenStilte, a campaign to get everyone in Holland to switch off their phones for two minutes on our National Remembrance Day (May 4th). We asked KPN, Vodafone and T-Mobile to help us extend this invitation to everyone. They did.
Together with the support of the National Committee 4 & 5 Mei we noodled and fiddled until we agreed upon a campaign message and rollout everyone could support. A highly entertaining and rewarding process.
In one day, we got our message across on all major national news outlets (ANP, NOS and RTL News), various newspapers (NRC, Volkskrant, Trouw, Parool) and multiple national radio stations (3FM, NOS, Radio 1, radio 2, 538). We were featured on three national talkshows and Jeugdjournaal (bucketlist item, right there). Various national media outlets ran polls with astonishingly positive results. We had three simultaneously trending topics. Most importantly, we got 150.000 people to switch off their phones and commemorate with less distractions.
Let’s see what we can come up with next year.
polls with pretty nice results
And if you’d like to see us in our best daytime tv outfits, check this out:
This fantastic campaign was made possible with a lot of help, courage and love from Emilie, Tim and Yvette and their KPN colleagues, Matthijs, Ewout, Soler and their T-Mobile colleagues, Danielle, Jan, Richard and their Vodafone colleagues, Jan and his National Comittee 4 & 5 Mei colleagues, Tessa, Maartje and their BKB colleagues, Lucas and Mallee, Rachel Schraven and her models, Else, Eva, Tim, Harry.