Sparta wanted to introduce their new ION bicycle to the Netherlands. They needed a video to kick off their meetings and instill a sense of pride in the workmanship and production of the bike for all their resellers and dealerships.


Together with True ideas I came up with making a 21st century version of a Bert Haanstra documentary. A Sparta bike factory, focussing on the dynamic, rhythmic process of making an Ion bike.

The soundtrack was composed by sounds recorded on set.

Agency: True Ideas.
Camera: Max Maloney (Maloney Media)
Gaffer/Grip: Tess van Kooperen
Sound: Michiel de Boer (
Grading: Steven van Hemmen
Titles: Ruud Kouwenberg (Rupix)
1st A.D: Youp Kruisdijk
Concept, editing & directing: Sidney Vollmer