The Ascott: concepting a unique serviced residence



Stories, stories, stories.

The Ascott Residences is the most luxurious type of accommodation available. They are called serviced residences and needed an inspirational concept for the Amsterdam market. Together with my team, we produced a holistic concept, unique to the Netherlands and perhaps to the world, all around storytelling.


My role: creative lead. Concept & copy.


This concept was produced under an NDA, hence the brevity.


The Ascott concept