TO CHANGE PERCEPTION
Rain isn’t so bad. No, really. I could tell you stories that would make you love every single drop of clammy, chilling wetness you ever felt.
But for now, let’s keep things nice, dry and simple. Let’s talk about stories. Stories help us identify with ourselves and with the other. Telling them helps us make connections.
I believe good advertising should do just that: connect by means of an authentic story. It’s the only thing media-savvy & advertising-wary consumers of the 21st century will pay attention to.
In the near future, advertising will be focused on authenticity. On showing both the courage to open up and tell an authentic story, and the courage to open up and listen to a consumer’s story.
(Which is a brilliant development, by the way.)
Below you'll find examples of my commercial work as well as some of my artistic endeavors. Please note: some of my work is produced under NDA and can only in the briefest of terms be discussed here.
- Artistic Work
- Commercial Work
- My three favs
A LITTLE MORE ABOUT ME
A copywriter by day, an author by night. I find extreme synergy in combining these two professions: literature makes me dive deep and far for art’s sake, advertising helps me remain part of society and keeps me focused on delivering concrete, fast results in teams.
I love concepting more than I like unicorns or R. Kelly. I thoroughly enjoy difficult briefs. And I am cheaper than Paris Hilton.
I’m currently based in Amsterdam, freelancing for good brands with great people.
At night, I am writing my second book: a collection of personal essays on digital culture. I will steal from David Sedaris, Stephen Fry and Bill Bryson in terms of style, meanwhile focusing on the digital life of my very own generation Y.
After obtaining my Masters in Film Studies at Utrecht University, (minors in Philosophy and Law) I ran my own little filmproduction company, where I made commercials like this one or this one.
I also made three fiction films on microbudgets, like this cute sci-fi, which we sold to NBC Universal. Quite a feat, for a no-budget, night-time Film Academy project.
Meanwhile, I wrote columns, scripts and short stories for various magazines and broadcasters (ELLE, LINDA, VICE, Passionate, Radio 1, Eyeworks).
And I wrote a pretty succesful novel, which I made into a revolutionary bookapp with the help of these very creative guys.
We won a Golden Spin Award (best innovation), a Eurobest shortlist (Best Mobile App) and various literary awards. The book was republished August 2014, featuring an Anton Corbijn photo on the cover.
I also occasionally perform as a public speaker on digital culture, content strategies and publishing. And unicorns.
Ah, blogging. I started doing it in 2005, at vollmer.nl , which is now an archive for people who want to write a screenplay, or read up on the previous development of my novel and the bookapp. (It's in Dutch.) At sidneyvollmer.tumblr.com you'll find my Tumblr blog, where I share inspiration.
Get in touch the easy way
There used to be a very simple contact form here. Then, out of the blue, horrible spambots came.
If you want to contact me, click my name to send me an email: firstname.lastname@example.org or use Twitter.