TO CHANGE PERCEPTION
My name is Sidney. I’m a conceptual copywriter. And I know stories. I know why they work and what they mean for our lives. It’s not a big jump from there to what stories can do for a brand. Or at least it shouldn’t be.
Stories help us identify with ourselves and with the other. They help us make connections.
I believe good advertising should do just that: connect a brand to an audience by means of an authentic story. A brand should dare to show itself. It’s the only thing media-savvy & advertising-wary consumers care about.
So, becoming – and remaining – relevant in the lives of 21st century’s consumers takes the courage to rethink your communication strategy. The courage to open up and tell an authentic story, and the courage to open up and listen to a consumer’s story.
That’s where I can help.SHOW ME
For ten years, in one capacity or another, I have been working with stories. I've directed films, commercials and theatre, written columns, stories, copy and filmscripts. Below you find examples of my commercial work and more artistic endeavors.
- Artistic Work
- Commercial Work
A LITTLE MORE ABOUT ME
I’m at my best when I get a difficult brief because I thoroughly enjoy puzzels. I usually know which of my solutions is best, but you’re more than welcome to cherry pick.
If the assignment requires it, I have a wonderfully talented art director I enjoy working wit. A lot.
(I’m currently based in Amsterdam, occupied until August 31st.)
After obtaining my Masters at Utrecht University, (minors in Philosophy and Law) I ran my own little filmproduction company, focussing on corporate commercials like this one. I also made three short fiction films on microbudgets, like this one.
Meanwhile, I wrote columns, scripts and short stories for various magazines and broadcasters (ELLE, LINDA, VICE, Passionate, Radio 1, Eyeworks). And I wrote a pretty succesful novel, which I made into a revolutionary bookapp with the help of these very creative guys. We won a Golden Spin Award (best innovation), a Eurobest shortlist (Best Mobile App) and various literary awards. The book will be republished August 15th 2014.
I also perform as a public speaker.
About three years ago, I switched to copywriting: bigger challenges, bigger budgets, bigger teams. And a lot more fun. I’ve worked on fully integrated, international campaigns, and on small local ones. (see my portfolio.)
Ah, blogging. I started doing it in 2005, at vollmer.nl , which is now an archive for people who want to write a screenplay, or read up on the development of my novel and the bookapp. (It's in Dutch.) At sidneyvollmer.tumblr.com you'll find my Tumblr blog, where I share thoughts and pieces on copywriting, writing and digital culture.