TO CHANGE PERCEPTION
I know stories. I know a big part of why they work and what they mean for our lives. Stories help us identify with ourselves and with the other. Storytelling helps us make connections. It’s not a big jump from there to what stories can do for a brand. Or at least it shouldn’t be.
Good advertising should connect a brand to an audience by means of an authentic story. A brand should dare to show itself. It’s the only thing media-savvy & advertising-wary consumers of the twentyfirst century will pay attention to. Literally.
Becoming – and remaining – relevant in the lives of consumers takes the courage to rethink your communication strategy. The courage to open up and tell an authentic story, and the courage to open up and listen to a consumer’s story.
That’s where I can help.SHOW ME
For ten years I have been working with stories. I have concepted strategies and campaigns, directed films, commercials and theatre, written columns, stories, copy and filmscripts. Below you find examples of my commercial work and some of my artistic endeavors.
- Artistic Work
- Commercial Work
A LITTLE MORE ABOUT ME
I’m at my best when I get a difficult brief because I thoroughly enjoy puzzels. I usually know which of my solutions is best, but you’re more than welcome to cherry pick.
(I’m currently based in Amsterdam, working at Woedend! as a senior copywriter / strategist until march 1st.)
After obtaining my Masters at Utrecht University, (minors in Philosophy and Law) I ran my own little filmproduction company, focussing on corporate commercials like this one.
I also made three short fiction films on microbudgets, like this one.
Meanwhile, I wrote columns, scripts and short stories for various magazines and broadcasters (ELLE, LINDA, VICE, Passionate, Radio 1, Eyeworks). And I wrote a pretty succesful novel, which I made into a revolutionary bookapp with the help of these very creative guys.
We won a Golden Spin Award (best innovation), a Eurobest shortlist (Best Mobile App) and various literary awards. The book was republished August 2014, featuring an Anton Corbijn photo on the cover.
I also perform as a public speaker.
About four years ago, I switched to fulltime copywriting: bigger challenges, bigger budgets, bigger teams. And a lot more fun. I’ve worked on fully integrated, international campaigns, and on small local ones. (see my portfolio.)
Ah, blogging. I started doing it in 2005, at vollmer.nl , which is now an archive for people who want to write a screenplay, or read up on the development of my novel and the bookapp. (It's in Dutch.) At sidneyvollmer.tumblr.com you'll find my Tumblr blog, where I share thoughts and pieces on copywriting, writing and digital culture.