• Every drop of water on earth was probably brought here by a meteorite.

    WALKING THROUGH THE RAIN IS AWESOME.
  • SIDNEY JOHN VOLLMER

    CONCEPT, COPY & STRATEGY. WELCOME.
     

    WOW! That's a really up close and personal photo of me, of about four years ago. You can hardly see that I'm balding, too. Great stuff!
    I am Sidney. I'm an explorer. A writer. A thinker. I like to challenge myself and others, like to think and tinker, read and taste, puzzle and solve.
    I get goose bumps when a great idea comes along and we manage to grab it right by its tails.

    I like to think I'm a provocatively modest intellectual that is eclectically dilettantish. But sometimes people pat me on the head and say I'm just into multi-syllable words.
    I like to surround myself with people that are smarter than me. I am trying to write my third book. You can read more on it here.
    If you need a little creative help solving puzzles, maybe I can help.

CHANGING PERCEPTION

Rain isn’t so bad. No, really. I could tell you stories that would make you love every single drop of clammy, chilling wetness you ever felt.
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But for now, let’s keep things nice, dry and simple. Let’s talk about stories. Stories help us identify with ourselves and with the other. Telling them helps us make connections.

 

I believe good advertising should do just that: connect by means of an authentic story. It’s the only thing media-savvy & advertising-wary consumers of the 21st century will pay attention to.

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Literally.
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In the near future, advertising will be focused on authenticity. On showing both the courage to open up and tell an authentic story, and the courage to open up and listen to a consumer’s story.
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(Which is a brilliant development, by the way.)
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Tell me more about yourself?

Quite busy. Portfolio please?

 

THINGS I MADE AND LESSONS I LEARNED:

 

How to work with big dreams on micro budgets

KEEPING TRACK: MY FIRST SHORT

Thing made:

A moody short fiction film about inevitability and love lost. I made this instead of an internship while studying for my MA at Utrecht University. I even took the film to Tribeca. Funny story.

Lesson learned:

How to direct big shot actors & a crew of twenty – aged 22 – in the worst November storm of the decade.

Also learned:

Making a film with little knowledge & no budget is really educational. And lots of fun.

 


 

A DUTCH SCI-FI. WHY NOT?

Thing made:

I wanted to make something extra-curricular while studying at the Dutch Filmacademy. This is an enigmatic science-fiction film about growing up and becoming curious if there’s more to life.

Lesson learned:

Sci-fi is cool. But people that help you build an entire set, employ robotics and design visuals effects are way cooler.

Also learned:

Duncan Jones released Moon within a year. Having 25,000 times our budget didn’t mean you had to steal our story, Duncan.

 

HONING MY COMMERCIAL SKILLS

THIS. IS. SPARTAAA!

Thing made:

While writing columns and outlining my first book (2009), Sparta (the bike brand, not the ancient city, nor the football club) asked me to make a moodfilm about their e-bike. We pitched and made “Bert Haanstra in the 21st century”, directed by yours truly. (together with wonderful ad agency True Ideas)

Lesson learned:

The power of sound. I am still impressed with how good this edit works on the rhythm of real factory noises.

Also learned:

Making creative work for commercial clients is pretty cool. I should do more of that.

 



A FREEBIE FOR AD LAND

Thing made:

A webcam game + TVC I concepted (2010) to show that I could direct as well as think out commercial concepts. “Korting Kijken” gives discounts as long as you keep your eyes glued to a screen.

Lesson learned:

Making a freebie concept into a TVC isn’t the best way to get your foot in the door with ad agencies. But putting a man on fire sure is cool.

Also learned:

“Man, I really dig this advertising stuff. I’ll finish my book and then really dive into that.”

WRITING A NOVEL & MAKING AN AWARDWINNING APP

twee uitgaves arnc

 

TWO PRINT EDITIONS…

Thing made:

A novel about a 19-year old musician that tries to break through in the music bizz the year his father dies.

Lesson learned:

How to write a book, how to work with editors. And how to deal with thousands of groupies.

Also learned:

How to get a coverphoto from the great Anton Corbijn. You need a little help from friends to get it there, but once it’s there and the jokes land, the master responds.


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AND ONE REVOLUTIONARY BOOKAPP.

Thing made

An award winning iPad app that takes digital reading to the next level. (See details of the app in my portfolio)
*Golden Spinaward – best innovation*
*Eurobest Shortlist – best mobile*
*Best literary app – Boekblad*

Lesson learned:

Now I know a thing or two about how to direct, write and work with stories in digital media, too. The digital realm holds an amazing toolbox.

Also learned:

It feels good to win awards. It feels better to know people read your book. And partners in crime Buutvrij for life and Codedazur deserve credit for this, too.

PUBLISHING TWEETS – INTO A BOOK.

 

Atlasvlinders

A €1400 book. And 139 other copies.

Thing made:

Atlas butterflies, a diary made up of about a thousand of my tweets. Because some of those were too good to be that ephemeral. Digital pop-art, if you will. Read more about this summer 2015 project here.

Lesson learned:

Teaching myself to work with Indesign is fun. I should probably do that before designing my book, next time.

Also learned:

Art director Jarr Geerligs really is very good with scissors, playdoh and an old atlas. A fantastically oldschool cover, indeed. (People that actually bought a book filled with tweets rule.)

 

MY NEXT DREAM PROJECT

TRAQUE: DIGITAL STORYTELLING

Thing slooowly making:

Future cars will be equipped with operating systems aggregating data. A treasure trove, also for writers.

Lesson learning:

How to get a storytelling startup off the ground. We have this mockup, the first story and a previz. Babysteps!

Also learning:

Programmers rule.

 

Traque

 

PORTFOLIO

Below you'll find examples of my commercial work as well as some artistic endeavors. (some of it is best discussed in person, such as work for Liander, Heineken, Google, T-Mobile and some Dutch ministeries.) Should you require a team: I'm passionate about working with art directors Jarr Geerligs and/or Fabian Sapthu.

  • All
  • Artistic Work
  • Commercial Work
  • My three favs

CONTACT

Get in touch the easy way

There used to be a very simple contact form here. Then, out of the blue, horrible spambots came.

If you want to contact me, send an email to sidney@vollmer.nl or use Twitter.  

ALSO BUSY WITH/DONE/TRIED/FAILED/SUCCEEDED AT...

// Won the best poem competition in High School // Wrote “Red Light love” in my freshman year: basically Pretty Woman in the Red Light District. Shelved it. It served its purpose. // Applied my first film to Tribeca, failed to get in. Still went. Had a blast. // Wrote a letter to my prime minister after the downing of MH17. Letter made it to The New York Times // Have been named one of the most influential men on Twitter in Holland by Geenstijl. Twice. // Now producing a podcast series on digital culture for Mindshakes // Wrote columns and pieces for Vice, ELLE, Glamour, LINDA and other magazines // Made a three hour night time radio broadcast for Radio 1 // Wrote weekly columns for Radio 1 // Gave schooling to migrant’s kids on how to make a film. Tough kids. //Left the Dutch Filmacademy after eighteen months. Was making too much money with my own little company // Was interviewed for this podcast by fellow writer Niels ‘t Hooft // Broke my finger while surfing in San Diego. There was a beach guard in a red bathing suit. // Taught writing classes to prizewinners of writing contest Writenow!// Wrote a piece on a Privacy Conference that made it to Vice UK, The Telegraph and RTL Z // Was president of the sailing committee of my fraternity for two years. Still don’t know my lifeline from my lubber’s line. // Here’s a piece I wrote after the Hebdo attacks. Freedom of speech is crucial. // Used to write regularly on this blog, then this blog. Now I like Medium. // Made a political campaign for the Pirate Party. We missed out 212 votes for a seat in the Amsterdam municipality //  performed as a writer & public speaker at about 80 different spots //I work as a public speaker. Here’s me in Toomler. (Dutch) // Made this entire blog all by myself. // Hope to go exploring the arctic waters some day. // Read all of this? I love you. 

STILL HERE? COOL! THESE ARE MY IDOLS, TEACHERS AND INSPIRATORS:

CHRISTOPHER HITCHENS, ROMAIN GAVRAS, DJVT, IAN MCEWAN, HANS TEEUWEN, THOMAS ERDBRINK, STROMAE, RORY SUTHERLAND, JAMES MURPHY, GEORGE SAUNDERS, DAVID BENIOFF, RENÉ GUDE, NICK DRAKE, WOODKID, ELON MUSK, EDDIE VEDDER, DAVID MITCHELL, THEO VAN GOGH, VINCENT VAN GOGH, RAY McKINNON, LOUIS C.K., PAUL MURRAY, ZADIE SMITH, STEPHEN FRY, BAS HEIJNE, PHARRELL WILLIAMS, PAUL AUSTER, STANLEY KUBRICK, MOHAMED BOUAZIZI, DAFT PUNK, MICHAEL JACKSON, RIAN JOHNSSON, CRAIG MOD, PAUL HAGGIS AND OPTIMUS PRIME.